They felt: "People only buy from people."

Yet they wondered: "Is there a way to fully sell our services online?"

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Digitizing the sales funnel of a B2B HR company.

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Research Methods: brand testing, depth-interviews, field studies, future casting, participatory workshops, surveys, tree testing, usability testing

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The symptoms were clear—Covid-19 was deteriorating sales for the UK's #1 gift card company. They assumed targeting B2B users was their only remedy for survival.

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How prescribing strategic experimentation and thoughtful UX helped them bounce back big time.

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Research Methods: competitor analysis, heuristic analysis,future casting, interviews, surveys, usability testing